Welcome to Nexus 360 Sales & Lead Generation Assessment

First Name *

Last Name *

Email *

Phone *

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Instructions: Answer each question honestly based on your current business operations. Score yourself on a scale of 1-5 (1 = Not at all, 5 = Fully implemented/effective).

Section 1: Lead Generation Strategy

Do you have a clearly defined target audience and ideal customer profile? *

Are you consistently generating new leads through online and offline channels? *

Do you have a structured process for capturing and nurturing leads? *

How effectively do you utilise social media and digital marketing for lead generation? *

Are you leveraging referral or partnership programs to generate new leads? *

Sales Process & Pipeline Management

Do you have a documented sales process that your team follows? *

Is your sales pipeline regularly updated and tracked for performance? *

How well do you follow up with leads to move them through the sales funnel? *

Do you have an automated system (CRM) in place for managing sales activities? *

Are your sales efforts aligned with your marketing activities? *

Customer Relationship & Retention

Do you have a structured approach to customer relationship management (CRM)? *

How frequently do you engage with existing clients to encourage repeat business? *

Are you tracking customer feedback and using it to refine your sales approach? *

Do you have a referral or loyalty program in place for existing customers? *

How well does your team personalise interactions with potential and existing clients? *

Thank you for taking the Nexus 360 BDMaaS Sales & Lead Generation Assessment.

We hope that you found it useful and it has at the very least given you an opportunity to think about your sales and lead generation activities.

Here is your score out of 75, based on the answers you have provided.

Your Score is *

0-20: Your sales and lead generation strategy may need urgent attention.
21-40: Some key areas are working, but there’s room for improvement.
41-59: You have a strong strategy, but minor refinements could further enhance results.
60-75: You’re excelling in sales and lead generation! Keep optimising and scaling.

Is there anything further that you may wish to discuss?

Additional Information.